The Power Of Social Media

“92% of respondents [in a 2012 Nielson study] reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service.”

― Paul M. Rand, Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

eWOM through social media channels only increases the rate in which recommendations can be transmitted from customer to customer. Today every customer has the power to influence hundreds of others.

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