While at a networking event last week I came across an interesting idea that, at first, sounded brilliant, but I was unsure of themore I thought about it. The idea was to enhance a résumé using a QR code. By linking a QR code to a YouTube video, you are able differentiate yourself, and give your résumé a personal touch. Also you have the ability to track when and how many times that video has been viewed.
The reasoning behind the idea is superb; however, I am hesitant to utilize this idea for fear that it would effect my personal brand. QR codes were a trend in advertising that aimed to bridge print ads to digital formats on your smartphone or tablet. This trend didn’t last long when individuals refused to install the application on their phone. My use of the QR code on my résumé may compromise send a message that I am behind on techniques used in marketing.