My name is Brad Larino, and Keep It Consistent Stupid is my blog documents what I have learned at the University of Tampa about marketing, specifically integrated marketing communications. I have passion for branding, and enjoy analyzing the strategic actions taken by corporations. In a world where the barriers of entry are at an all time low, differentiation can only be achieved by affective branding and a consistent marketing strategy. Brands are strengthened by strategically utilizing promotional tools in integrated marketing communication plans to achieve objectives of a marketing campaign. By staying consistent, the promotional tools reinforce the message that the customer perceives about the company. You, as a result, have a dog in the fight.

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